I think this is very important! First of all, regardless of the user's evaluation of the content, if the user is not willing to give you the opportunity to watch the content, it is definitely not considered good content. This standard has also been infinitely Fax List amplified in the era of short videos. Taking Douyin as an example, under the platform's algorithm, the "golden 3 seconds" at the beginning of the video will determine the life and death of the content. If it is not liked by users within these 3 seconds, it will be directly stripped away. When the frequency crosses a certain peak, it is difficult to obtain the traffic recommendation of the platform. As long as you observe carefully, you will find that in the content production of Douyin, "subtraction" is more important than "addition".
If you can speak clearly in one sentence, you don't need two sentences, and if you can speak clearly in 15 seconds, you don't need 1 minute. Drop a lot of "correct nonsense" and guide the audience to the core content at the first time, thereby Fax List stimulating the audience's interest. This is the process of grabbing the user's attention. The key judgment indicators to grab users' attention are "arrival" and "stay" , and in terms of website traffic indicators, they are "click-through rate" and "bounce rate". The content that can attract users to "attend" and "stay" must be content that can resonate with users.
The production of such content can be directly applied through the two methods of "borrowing topics" and "borrowing stories". Before forming enough industry influence, companies often use large-scale industry exhibitions or industry summits to Fax List publicize the latest market trends, such as new product launches, strategic cooperation, and theme events. This is to use the popularity of the platform IP to increase the topic attention for the promotional content . As long as the dissemination content is related to the topic of traffic, it will naturally gain more attention and be more attractive to users.